This work began with my father. An entrepreneur and a philosopher of business, he sought to distill things to their essential elements. He taught me what I know about marketing and management, and many of the principles that follow are his. I am proud to bring them together here so that others can learn from him as I have.

This project is organized as a series of principles or logical posits that build upon each other. Taken together, they are a way to think about marketing and sales.

I will roll out new content periodically. Let’s start with our high-level philosophy…