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THe Cultural Layer
In archaeology, the cultural layer is where we find evidence of human activity. It is also where we find meaning.
Here is a collection of our thinking on marketing, sales, and culture, with a focus on the human element of business.
THe Department of x
This series highlights interesting people doing exemplary things. We build these stories through a mix of words, film, and design.
Enter The Alley
- I bought my first bong from you.
- I bought my first motorcycle jacket from you.
- I bought my first pair of Dr Martens from you.
- I came to your store, and I had always been uncomfortable with my family and my community, and it was the first place that I felt safe.
- When I was 16, I stole my parents car and The Alley was the first place that I went.
Dynamics of Growth
Quick Principles of Marketing & Sales
Overview
The following is a set of principles that were hard-won through battle. They range from philosophical to mundane, but all are useful.
#10 One sale does not a customer make.
Read More#9. Timing is everything
Read More#18. Break down marketing and sales into discrete steps. This allows you to measure the unmeasurable
Read More#2. A salesperson is a leader
Read More#1. People have the wrong view of sales
Read More
VCX
The DeepTech 50 Twitter Network
A study of information centrality and how ideas flow through the DeepTech VC community on Twitter (Han de Jong, 2021).
Field Notes
#10 One sale does not a customer make.
The DeepTech 50 Twitter Network
A study of information centrality and how ideas flow through the DeepTech VC community on Twitter (Han de Jong, 2021).
#9. Timing is everything
#18. Break down marketing and sales into discrete steps. This allows you to measure the unmeasurable
#2. A salesperson is a leader
#1. People have the wrong view of sales
Overview
The following is a set of principles that were hard-won through battle. They range from philosophical to mundane, but all are useful.
Philosophy
Marketing is a science, an art and a language.
Overview
This project is organized as a series of principles or logical posits that build upon each other. Taken together, they are a way to think about marketing and sales.