.png)
THe Cultural Layer
In archaeology, the cultural layer is where we find evidence of human activity. It is also where we find meaning.
Here is a collection of our thinking on marketing, sales, and culture, with a focus on the human element of business.
THe Department of x
This series highlights interesting people doing exemplary things. We build these stories through a mix of words, film, and design.
Enter The Alley
- I bought my first bong from you.
- I bought my first motorcycle jacket from you.
- I bought my first pair of Dr Martens from you.
- I came to your store, and I had always been uncomfortable with my family and my community, and it was the first place that I felt safe.
- When I was 16, I stole my parents car and The Alley was the first place that I went.
Dynamics of Growth
Quick Principles of Marketing
The Dispatch
Field Notes
Worlds in the Palm of a Hand
Employing the language of sculpture and the intimacy of scale, Margie Criner of the Itty Bitty Mini Mart renders memory as a tactile, participatory art form.
Startup State of Mind
"Don’t think of emotional skills as something you either have or you don’t. Think of them as muscles. Muscles that grow through use." -Dr. Ashish Mehta
King of the River
...A masked figure playing accordion under the trees, slowly gathering a crowd like the pied piper...
Worlds in the Palm of a Hand
Employing the language of sculpture and the intimacy of scale, Margie Criner of the Itty Bitty Mini Mart renders memory as a tactile, participatory art form.
Startup State of Mind
"Don’t think of emotional skills as something you either have or you don’t. Think of them as muscles. Muscles that grow through use." -Dr. Ashish Mehta
Volume 2: Big Events, Big Identity
Original publish date: May 27th 2025
Volume 1: Battle of the Bands and Better Brands
Original publish date: May 17th, 2025
King of the River
...A masked figure playing accordion under the trees, slowly gathering a crowd like the pied piper...
Dynamics of Growth : Chapter 1
Trade is the result of connection. Marketing exists to facilitate trade.
#10 One sale does not a customer make.
The DeepTech 50 Twitter Network
A study of information centrality and how ideas flow through the DeepTech VC community on Twitter (Han de Jong, 2021).
#9. Timing is everything
#18. Break down marketing and sales into discrete steps. This allows you to measure the unmeasurable
#2. A salesperson is a leader
#1. People have the wrong view of sales
Overview
The following is a set of principles that were hard-won through battle. They range from philosophical to mundane, but all are useful.
Philosophy
Marketing is a science, an art and a language.
Overview
This project is organized as a series of principles or logical posits that build upon each other. Taken together, they are a way to think about marketing and sales.