The Department
Building the right marketing and sales team isn’t easy. Most firms have to muscle through constant recruiting and failed experiments.
For the marketers and salespeople operating in these chaotic environments, it is nearly impossible to thrive.
Our mission at the Department of Growth is to change this.
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GO-TO-MARKET ACCELERATOR
Our industry-first accelerator is your growth department while you build. We develop and lead your team, and bring experts across specialties to fill gaps. We manage marketing and sales holistically across the lead generation process to close deals together.
Fractional Management
We manage marketing and sales organizations at less cost with less risk than hiring internally. We pair world-class strategic CMOs and CROs with operational experts to both create a plan and actually get it done. In the process, we become a part of your team.
Strategic Marketing Services
We are your extended team with experts in all areas of marketing. We have built a nerve center across paid media, content, design, digital, events, PR, and market research. We also dive deep into strategy work, such as positioning and product launch.
Marketing Analytics
Systematic marketing is necessary in a dynamic world. We track KPIs from the start, and manage technology (CRM, automation, ABM) to gather market feedback and tie everything back to ROI. Our data science team builds statistical models to understand attribution, map ecosystems, and create premier thought leadership.
VENTURE CAPITAL MARKETING
We market for both venture-backed startups and their investors. Our venture marketing services include positioning for new funds, PR, thought leadership, events, and platform support.
SALES & PROSPECTING
We build and train sales organizations. We also provide outsourced sales resources backed by expert automation and reporting. Often, we manage prospecting teams; this is where marketing and sales come together. We know complex B2B sales processes and the marketing needed to fuel them.
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