The following is a set of principles that were hard-won through battle. They range from philosophical to mundane, but all are useful. Our goal has been to distill the most important aspects of sales and marketing management into simple, actionable guidelines. Remember those that work for you; discard those that don’t. Taken together, they provide a clear direction through the messy world of sales and marketing. To make them work, however, you will first need to make them authentically your own.
We wish you the best down the path towards go-to-market revolution.
